With more people than ever spending time online throughout the past 18 months of the COVID-19 pandemic, many businesses have explored digital marketing trends to freshen up their approach to attract and retain customers. Thanks to the increasing popularity of new social media platforms and e-commerce, there are many options (some being very simple to implement!) that your company can leverage to optimize your business for marketing success.
If you’re growing tired of the same old methods of promoting your business online, check out some of the marketing trends that can help you keep your company up to date with the latest in the digital world.
Customer Service Chatbots
Artificial intelligence, also known as AI, speeds up a variety of marketing tasks to make your business more efficient. There are numerous ways AI can help create a personalized experience for customers, such as providing product recommendations based on algorithms. In particular, one of the most “humanized” of these may be customer service chatbots.
These virtual representatives answer inquiries quickly and accurately, due to being equipped to recall service history almost instantaneously. Aside from providing your customers with speedy responses 24/7, the payoff is a great advantage of this tool as well. In fact, the adoption of chatbots could save the healthcare, banking, and retail sectors $11 billion annually by 2023, according to Business Insider.
Similar to the trend mentioned above, most consumers today want an experience that feels personalized. With millions of people browsing social media every single day, platforms like Instagram, TikTok and YouTube have become prime real estate for product promotion through influencer partnerships.
This marketing trend has become popular due to its authentic nature. Additionally, it is simple to pinpoint certain audiences based on the wide variety of niche audiences online. If you’re able to partner with an influencer that already has a strong follower base that appeals to your product or service, half of the marketing battle of finding your ideal audience is already complete!
Depending on the scope of your business, the specific products or services you’re trying to promote, and your budget, this marketing trend could prove to be a great solution to gaining customers in a more organic way.
First it was Snapchat, then Instagram and Facebook joined in on the fun of this feature. Stories are great for effectively and genuinely interacting with your business’ followers in real time. Because they’re only up for 24 hours, stories are one of the best ways to provide quick updates or even tease a new product or service you’ll be offering soon. They’re also a perfect way to quickly capture customer feedback with cool options like polls, questions, quizzes and direct links that allow viewers to simply swipe up to view your website.
Product Tags on Instagram
Do you see a common theme here with marketing trends relating to social media? That in itself should further strengthen the case for social media to be a primary part of your marketing plan! Especially with e-commerce booming throughout the COVID-19 pandemic, it’s no coincidence that companies that want to grow digitally are pouring their marketing efforts into this medium.
One of the primary desires of Millennials and Gen Z’ers is convenience, especially when it comes to shopping. In 2019, Instagram released a feature that cuts out the hassles of searching for products on a store’s website after seeing them on its Instagram page. Now, posts on your page are directly shoppable! By simply clicking on the tag in a photo, users can share, bookmark, or visit the product’s webpage with a single tap.
No matter what industry your company is in, augmented reality (AR) can enhance your customer’s digital experience. One of the most basic and widely used examples of this is Snapchat filters, which provide a low-cost, highly-effective tool to engage customers with your brand within specified geographic boundaries.
And with today’s current climate of COVID-19 still preventing shoppers from visiting many brick-and-mortar stores, AR is becoming an even more valuable tool. Whether a customer wants to see what a new piece of furniture looks like in their home, or they want to try on a pair of sunglasses, AR takes the online shopping experience to the next level.