Blog

Read the latest digital marketing trends.

Interested in learning more about the latest digital marketing trends? Take a look at our take on how the digital marketing world works, how it is evolving, and especially how it can benefit your brand.

What is the importance of market research?

What is the importance of market research?

In developing a successful marketing strategy, conducting market research may be an important factor. In running a business, making assumptions about your customers, competitors, or general market can cause you to waste a lot of time, money, and effort. That’s why...

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What Makes A Successful Digital Marketing Campaign?

What Makes A Successful Digital Marketing Campaign?

Imagine this: you post a video on social media and it goes viral. You get a bunch of followers, sell tons of your product or service, and become a huge marketing success overnight. This does sometimes happen in very rare instances. Unfortunately, it’s probably...

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The Instagram Kids project is being paused.

The Instagram Kids project is being paused.

Now, it’s fair to say that social media was not built for kids in mind. In fact, Instagram was founded by a photographer and bourbon enthusiast. YouTube even started as a video-dating-site where it encouraged users to upload videos of themselves for their dating...

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Ethics in Marketing and Advertising, Then & Now

Ethics in Marketing and Advertising, Then & Now

While the earliest days of advertising can be traced back centuries to town criers and primitive signage, modern advertising first grew to popularity thanks to the agencies that lined Madison Avenue in New York City beginning in the early 20th century.  The leaders of...

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3 Key Questions to Help You Understand Your Brand

3 Key Questions to Help You Understand Your Brand

Your brand, in simplest terms, is your business’ personality. And just like a person, what do you want its reputation to be? We’ve talked about the importance of getting to know your audience, but to reach that step, you need to get to know your own business first. ...

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