Blog

Read the latest digital marketing trends.

Interested in learning more about the latest digital marketing trends? Take a look at our take on how the digital marketing world works, how it is evolving, and especially how it can benefit your brand.

What is a Buyer Persona and Why is it Important?

What is a Buyer Persona and Why is it Important?

In a previous blog post, we talked about the importance of getting to know your audience. Understanding your audience is a critical step in developing your marketing strategy. You will begin to understand your audience’s likes and dislikes, preferences, habits, wants...

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5 Digital Marketing Trends You Need to Know

5 Digital Marketing Trends You Need to Know

With more people than ever spending time online throughout the past 18 months of the COVID-19 pandemic, many businesses have explored digital marketing trends to freshen up their approach to attract and retain customers. Thanks to the increasing popularity of new...

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Getting to Know Your Audience

Getting to Know Your Audience

When developing your marketing plan, getting to know your audience is one of the first and most critical steps. Why is that step so important? When you truly know your audience, you ensure that the goods and services constantly resonate with them. As a result, this...

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What is SEO Migration?

What is SEO Migration?

Imagine that you are going through a rebranding process and are changing your website’s domain name. Your current website has great traffic, rankings in SERPs, and performance ratings. You launch your new website under the new domain name and then suddenly, your...

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Content Pruning and How It Benefits Your SEO

Content Pruning and How It Benefits Your SEO

What happens when content on your site is outdated and no longer accurate or relevant to your users? As you can imagine, your pages will begin to rank lower if they do not comply with Google’s plan to provide high-quality content. It is Google’s mission to ensure that...

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