Blog

Read the latest digital marketing trends.

Interested in learning more about the latest digital marketing trends? Take a look at our take on how the digital marketing world works, how it is evolving, and especially how it can benefit your brand.

Who is Niko McMillan?

Who is Niko McMillan?

Niko McMillan is one of QCM Agency’s NIL clients. Niko is originally from Orlando, Florida, where he played four years of football for Dr. Phillips High School. Then he moved to Tuskegee, Alabama, and currently plays for the Tuskegee University Golden Tigers football...

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What is the importance of market research?

What is the importance of market research?

In developing a successful marketing strategy, conducting market research may be an important factor. In running a business, making assumptions about your customers, competitors, or general market can cause you to waste a lot of time, money, and effort. That’s why...

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The Instagram Kids project is being paused.

The Instagram Kids project is being paused.

Now, it’s fair to say that social media was not built for kids in mind. In fact, Instagram was founded by a photographer and bourbon enthusiast. YouTube even started as a video-dating-site where it encouraged users to upload videos of themselves for their dating...

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Ethics in Marketing and Advertising, Then & Now

Ethics in Marketing and Advertising, Then & Now

While the earliest days of advertising can be traced back centuries to town criers and primitive signage, modern advertising first grew to popularity thanks to the agencies that lined Madison Avenue in New York City beginning in the early 20th century.  The leaders of...

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