First impressions are everything. If they weren’t, we wouldn’t dress up for interviews or put on smiles when meeting new people. First impressions are not limited to in-person circumstances. Did you know that there are digital first impressions? Have you ever scrolled through Facebook and viewed an ad or graphic that encouraged you to click the link or “read more” to see the entire caption? Effective graphic design is a great way to make a positive first impression. There’s a famous quote that says, “you only have one chance to make a first impression.” But, I’m here to tell you that graphic design allows your brand to have many first impressions.
Graphic Design is Essential for Your Brand
If you think your business can thrive without visual communication, think again. Visual communication is the way to graphically communicate stories and ideas. So, graphic design is a creative way to bring more to your content creation strategy. Colors alone are a major design factor that influence visitor judgement, emotion, and behavior. Thanks to neuroscience, the prevailing notion is that humans consistently make emotion-driven decisions.
There is psychology behind graphic design, and it is basically about capturing the minds and sparking emotions in potential customers. Different colors, shapes, and designs are perceived differently, according to the language of colors. Generally, warm tones such as yellow, orange, and red depict energy, warmth, and love. On the other hand, cool tones such as purple, blue, and green depict nobility, trust, and tranquility. Not only do colors matter in your design, but shapes and lines do as well, for everything you incorporate into your design has a meaning.
A skilled graphic designer is one who can apply each of these elements into your visual content. By tapping into the psychology behind graphic design, our graphic designers are able to showcase your brand’s vision, mission, and characteristics to a target audience. We understand that first impressions can make or break your brand. So, we are driven to create positive, lasting impressions.
Must-Know Stats to Utilize for Your Visual Content
“A picture is worth a thousand words.” In graphic design, those “words” generate feelings. In turn, if those feelings are positive and support your brand, they create conversions. Graphic design is a large part of content marketing. (Read the importance of content marketing here!)
Check out these statistics that prove the power of visual marketing.
- 90% of information processed by the brain is visual.
- The human brain processes images 60,000 times faster than written text alone.
- 80% of people remember what they see, while only 20% remember what they read and only 10% remember what they hear.
- 65% of the population consists of visual learners.
- 95% of B2B buyers stated they wanted shorter and highly visual content.
- 92% of human communication is non-verbal.
- Businesses that feature frequent visual content grow 12 times faster than those that don’t.
- Graphics are liked and shared on social media 3X more than other content.
- MIT neuroscientists state the human brain can remember images after only seen for 13 milliseconds.
- Visuals are more easily processed as it takes only about ¼ of a second for the human brain to attach meaning to a symbol.
People Will Respond to Your Graphic Design
People often see hundreds or thousands of advertisements a day because the marketing world is so crowded. Where do you fit in? How do you get your brand to stand out? Graphic design is an integral part of your company’s branding efforts. Our skilled design professionals use colors, space, images, graphics, and more to catch a potential customer’s attention and have them looking at your content longer. If your graphics are doing the job, the more they see them, the more likely people are to:
- Remember your brand
- Ask questions about your services
- Refer others to your business
- Visit your website
- “Buy into” your brand
- Become a loyal customer
Our goal is to help you stand out in a crowded marketplace.
Graphic Design Has No Limits
Milton Glaser is a famed graphic designer and co-founder of New York Magazine. He stated, “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” At QCM Agency, we stand by this statement. We don’t want our designs to be the same or even similar to the designs of mediocre agencies, because we are not mediocre.
One of the best ways to bolster your brand’s presence is by creating compelling and effective visual design. There are no limits to what you can do with graphic design. At QCM Agency, we can create logos, business cards, brochures, info-graphics, flyers, motion graphics, and so much more. Our award-winning designers are able to take your vision and the words you use to describe your brand and create visual content aimed at expanding your business. Let’s create something beautiful and add that WOW factor to your brand!
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